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. Please Note --> This is a Past Event!! .
Date And Time
6/16/2010
8:00 AM TO 12:00 PM
Event Description:
Poke,
Tag, Tweet Your Way To Success
How
To Optimize Online Content For Small Businesses
Learn how to take your business to the next level at this half day Web Marketing seminar geared towards intermediate users of Facebook, Twitter and LinkedIn interested in maximizing social media to grow their business.
Topic areas include:
How To Use Twitter To Boost Your Business
With 300,000 users signing up each day, there are now approximately 110 million accounts on Twitter, with 55 million "Tweets" being sent every day. How can a small business harness this active market of consumers of every age group?
(38% are 35 or older). In this multi-media presentation, Peter Johnson of Marketing Artisans will show attendees the remarkable capabilities of Twitter to inform your market about your business and it's products and services. We will cover how to plan and set up a social media campaign on Twitter, how to find your target audience, how to engage that audience and build the "Know, Like and Trust" factor, and how to track the results of your efforts. We will also show how Twitter can be integrated with your other
marketing efforts using your company website, Facebook, and video marketing with Youtube and other sites. Attendees will also be given advice on how to outsource many of the tasks we discuss in the workshop.
Facebook Marketing 101
You've heard the hype. You've even drank the Facebook cool-aid. Now it's time to walk-the-walk. Your business needs to be on Facebook, but you have no idea as to where to start. Patti Fousek, President of CreativeMind Search Marketing, will give you the tools you need to create a Facebook fan page and build an interactive fan base. In 40 minutes you will learn:
* How to identify your goals for your Facebook marketing plan
* The difference between a personal Facebook page and a Fan page
* How to build a fan page from scratch
* How to increase your fan base of potential clients
* We will also touch upon vanity URLs, Facebook ads, events and applications.
SEO for Small Business Owners: Getting Your Site ‘Found’ In Google
“If you build it they will come.” Sorry, but this idea only works in theory, not practice. To get people to your Website – and turn those visitors into paying customers – you need a website that’s been optimized for search engines. Using real life small business Websites, SEO expert Dianna Huff will explain the nuts and bolts of optimizing a site that gets bottom line results – without
making your eyes glaze over.
Featured Presenters:
 Patti Fousek
Patti Fousek is the founder and president of CreativeMind Search Marketing, a southern Maine based Inbound Marketing Agency. Patti, the “creative mind” behind the company and a Certified Inbound Marketing Professional, is a frequent guest speaker for various small business groups across New England. Using ingenuity and inbound marketing expertise, Patti creates winning strategies that help businesses get found by their target market, build stronger online communities, and nurture
leads into sales. CreativeMind Search Marketing focuses on Search Engine Optimization, Social Media Marketing, Blog Promotion, and SEO & Social Media Training for individuals, groups, and in-house marketers. Patti lives in South Berwick, Maine with her husband Ron, their two cats Andy and Zeus, and dog Aspen.
Dianna Huff
Dianna Huff, an SEO and Web marketing expert, works with small and mid-sized businesses across the U.S. She’s frequently quoted in blogs, articles and books, has won numerous awards for her work, and speaks frequently on SEO and social media. Her work with Dr. Helaine Smith, a Boston-based dentist, is featured in best-selling author David Meerman Scott’s book, World Wide Rave (Wiley, 2009).
 Peter Johnson
Peter Johnson is the Founder of Marketing Artisans, a Marketing Consulting firm located in Newton, MA. In this role, Peter works with small businesses to design marketing campaigns that cut marketing and advertising costs and increase sales, primarily through the use of
the internet. Prior to starting Marketing Artisans, Peter worked for 20 years in the software industry, helping a wide range of businesses and non-profits increase their efficiency through the use of cutting edge technology. Passionate about social media and it's ability to help businesses grow, Peter provides "done for you" social media campaigns that help businesses build the "Know, Like and Trust Factor" with their markets.
Cost: $35 for Chamber Members & $50 for General Admission (Includes Continental Breakfast) *Please note attendees should have pre-existing account/s and a basic understanding of how to use Facebook, Twitter and LinkedIn.
Event Reservation and Cancellation Policy*:
• Cancellations must be received 72 hours in advance of events. Reservations must be “held” with a credit card until an alternative payment method is received.
•Reservations must be made by 3PM the day prior to the event or a $5 surcharge will be added to the cost of admission. This is strictly enforced with no exceptions.
•Cancellations after the deadline and no-shows will be charged for the event.
Directions:
PTC
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