Gittens left a successful broadcasting career at WCVB-TV to pursue her long-time passion for launching a boutique media and marketing firm to promote critical social issues and support mission-driven public, private, and nonprofit organizations. Her firm MORE Advertising, located in Watertown, is known as “The Agency of Change” and focuses on social marketing campaigns to promote changes in behavior and attitude. Target audiences include the underserved, low-income populations, immigrants, homeless youth, minority audiences, and people suffering from substance abuse disorders, mental or physical health issues. She is skilled at helping minority businesses rebrand and an expert in the recruitment of minority workers and vendors. She has served on multiple boards including the Greater Boston Chamber and Associated Industries of Massachusetts, where she co-chairs the Diversity and Inclusion Committee. She mentors students and female entrepreneurs and has received numerous awards including one from the Red Sox who presented her with championship rings in 2004 and 2007.