National surveys have demonstrated that retailers in communities with active buy local campaigns have experienced markedly stronger revenue growth compared to those located in areas without such a campaign.
One study, by the Institute for Local Self-Reliance, a nonprofit research and educational organization, found that communities with a “shop local” initiative reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere. Independent retailers in “buy local” communities reported seeing a 5.2% increase in holiday sales, while those elsewhere reported an average gain of 0.8%. Almost half reported that shop local campaigns had brought new customers to their business and 55% said it had made existing customers more loyal.
Join your neighbors in taking a stand for your community and local economic independence. #ShopLocal