Shop Local Marketing Resources


We’re launching a campaign to spread the message about supporting local businesses, especially as we enter the critical holiday shopping season.These efforts coincide with the state's My Local Ma marketing campaign, which also aims to promote supporting local merchants and restaurants and will be supported with TV, radio print and online ads.

Local businesses play a crucial role in our economy and quality of life. But not everyone knows that. The more we speak in a single voice, the better the chances we will get through to the public as a whole.

Here are a few things you can do:


Share the campaign on social media.

Stay Safe Buy Local Social Media IconUse #mylocalma and #maskupma any time you post about your own business or whenever you use another local store or vendor. We’ve included these downloadable graphics you can use and a list of sample posts/slogans you can borrow from.

  • Newton Graphic
  • Needham Graphic
  • Watertown Graphic
  • Wellesley Graphic
  • Sample text for posting


    Print flyers to display in your store.

    Buy Local FlyerWe’ve customized two colorful posters you can use to display. Additionally, if you are currently offering curbside pickup, be sure to grab a free 11 x 17 “Open for Curbside” sign available for pickup at Staples Connect in Needham.

  • Newton Flyer
  • Needham Flyer
  • Watertown Flyer
  • Wellesley Flyer

  • Use logos to customize your own social media posts, email campaigns or other content.

    We’ve created town/city themed logos you can use on your own graphics, flyers, email campaigns or however you wish.

  • Newton (horizontal | square
  • Needham (horizontal | square)  
  • Watertown (horizontal | square)  
  • Wellesley (horizontal | square

  • You can find additional resources at Feel free to borrow the language, statistics, and infographics to help you make the case for shopping local with your customers. Contact us if you need help getting started.

    Together we can deliver a clear message to our community: Put your money where your heart is – right here in Massachusetts!


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